Goong.com - New Generation Dictionary

buy in Meaning

Term: Buy In

Definition: The phrasal verb “buy in” primarily means to purchase something, especially when referring to supplies, goods, or products that are needed for a specific purpose. It can also refer to the act of gaining agreement or support from others, particularly in a business or organizational context.

Core (Literal) Meaning:

  1. To Purchase:
    • To “buy in” often refers to acquiring stock or supplies, especially when it involves a larger quantity or when purchasing from a wholesaler. Example: “The restaurant decided to buy in bulk to save money on ingredients.”

Origin (Etymology):

Figurative Meaning:

  1. To Gain Agreement or Support:
    • In a metaphorical sense, “to buy in” means to gain acceptance or commitment regarding an idea, plan, or change from others, often in collaborative or corporate scenarios. For example: “The manager’s proposal was well received, and she worked hard to buy in the team to the new strategy.”

Examples Illustrating Both Uses:

  1. Literal Use:

    • Example: “We need to buy in more office supplies for the upcoming project.”
    • Example: “The store offers discounts for those who buy in larger quantities.”
  2. Figurative Use:

    • Example: “To ensure the success of the project, the project leader had to buy in the stakeholders to the vision.”
    • Example: “The CEO emphasized the importance of buying in the employees to the upcoming changes in the company structure.”

Common Phrases or Idioms Featuring “Buy In”:

Conclusion:

The phrasal verb “buy in” encompasses both a literal meaning related to purchasing and a figurative meaning concerning gaining support or acceptance. Understanding these distinctions is crucial for effective communication, particularly in business and collaborative environments. By recognizing the nuances of “buy in,” users can navigate various contexts more adeptly.

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