airtime Meaning

Keyword: Airtime

Definition:
Airtime refers to the period during which a particular radio or television program is broadcast. In a broader sense, it can denote the amount of time allocated for advertising or promotional content on radio and television. Additionally, airtime can also refer to the duration that a phone call lasts when using mobile communication.

Usage:

1. “The new TV series received prime airtime on the network.”
2. “They bought five minutes of airtime for their advertisement.”
3. “During the call, I realized I had used up all my airtime.”

Etymology:
The term ‘airtime’ combines the word ‘air,’ which stems from the Old English ‘ær’ meaning ‘air’ or ‘atmosphere,’ with ’time,’ derived from Old English ’tīma,’ meaning ‘a period or duration.’ The term started being used in the context of broadcasting in the 20th century, particularly as radio and television became popular.

Pronunciation:
/ˈɛərtaɪm/

Synonyms:

• Broadcast time
• Transmission time
• Program time

Antonyms:

• Off-air time
• Downtime
• Inactive time

Airtime’s significance has evolved with advancements in technology and media, especially with the rise of digital platforms where concepts of airtime apply differently compared to traditional broadcasting.

1. The new product received considerable airtime during the television commercial break.
2. She was thrilled to get airtime on the popular radio show to discuss her book.
3. The politician’s speech dominated the airtime during the news broadcast that evening.
4. In order to promote the event, we need to arrange for some airtime on local stations.
5. The athlete was grateful for the airtime that allowed her story to inspire others.

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